Some would have expected to see this anecdotal evidence, others have played all their cards on Surface and apparently lost. According to Wall Street analysts, it's a fact: Apple smashed Microsoft during Black Friday sales war.
IPad Killed Surface On Black Friday
A group of Wall Street analysts performed a comparative study at the mega-retail palace Mall of America, in Minneapolis, Minnesota, a sort of iconic marketplace for US, which boasts more than 500 shops, 50 restaurants, seven nightclubs and 14 film theatres. It seems that on on November 23, shoppers at Apple’s store in the famous mall bought an average of 17.2 items per hour versus the 3.5 items that were purchased at Microsoft’s store, located just opposite the Apple shop, during the same period of time.
Apple should be happy, but things aren't that clear. It's obvious that those studies were made by professional researchers, but the inner data are a little bit confusing. Not to mention that there was impossible to ask more questions to the buyers, even their state of mind was a little bit affected, being focused to purchase quickly the beloved gadget.
IPad Killed Surface On Black Friday
According to Piper Jaffray, senior research analyst and managing director Gene Munster, it seems that none of the goods bought at Microsoft’s store were Surface tablets, but two of the purchases were games for Redmond’s Xbox. Can you believe it? I have my doubts, maybe those analysts hate Microsoft, but it's impossible not a single customer in Minneapolis to wish for a Surface tablet. Talking about iPad, Munster and his team claimed 11 iPads sold per hour at the Apple store, down from 14.8 on Black Friday 2011.
The Financial Times, meanwhile, reported that next year’s anticipated opening of UK and European Microsoft retail stores would boost the performance of the US outlets and it's easy to understand that Black Friday 2013 will be different.
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